As mentioned by Squishmallows on their Twitter account, they are manufactured in China. Squishmallows are made from soft spandex and filled with polyester fiber. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units. Squishmallows has acquired nearly 100,000 followers on Twitter and nearly 500,000 followers on Instagram. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like Tiktok, where Squishmallow collectors would post about their plush toy collections. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. As a consequence, current plans, and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares' behalf.Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly.
#Squish mallo update
These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to a number of uncertainties and risks. Forward-looking statements include all statements that do not relate solely to historical or current facts, and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words.
For more information about Jazwares, please visit Media Contacts:ĭKC on behalf of release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies. Headquartered in Sunrise, FL, Jazwares has offices around the world and sells its products in more than 100 countries. An award-winning company with a progressive focus on identifying new trends, Jazwares then transforms them into high-quality products for consumers of all ages.
Jazwares celebrates 25 years of innovative play with expertise in design, development, and manufacturing. The Jazwares Game Studio further expands play opportunities for kids within the Metaverse. Jazwares' portfolio includes a variety of dynamic licensed and wholly owned brands. Jazwares, a subsidiary of Alleghany Capital Corporation, is a leading global toy company, recently expanding into the costumes and pets category. Squishmallow and Squishmallows are trademarks of Kelly Toys Holdings, LLC, a subsidiary of Jazwares. Such strong brand retention has resulted in multiple line extensions, including HugMees™, Squish-Doos™, Stackables™, and Squishville™. More than 1,000 Squishmallows ranging from two- to 24-inches in size have gained the attention of bona fide Squishmallows fans in more than 40 countries. Since Squishmallows debuted in 2017, each plush has featured its own lovable personality, and they have become known for their ultra-soft feel and whimsical design that have captivated fans of all ages, both online and in person.
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